Keep
Calm and Carry On was a propaganda poster produced by the British government in 1939 during the beginning of the Second
World War, intended to raise
the morale of the British public in the
aftermath of widely predicted mass air attacks on major cities. It had
only limited distribution with no public display, and thus was little known.
The poster was rediscovered in 2000, has been re-issued by a number of private companies,
and has been used as the decorative theme for a range of products.